Todd Zeldin
Independent web developer & consultant.
WordPress, done right.
25+ years building websites for nonprofits, businesses, and everyone in between. San Francisco Bay Area.
About
I'm an independent web developer and consultant specializing in advanced custom WordPress development. My work spans full site builds from discovery to deployment, complex migrations, system integrations, strategic consulting, and ongoing support — with a consistent emphasis on user experience for both visitors and the team managing the site.
I've worked with clients as large as Rakuten and EngenderHealth, and as focused as a yoga studio, a boutique law firm, a charter school, and a regional nonprofit. I bring the same care and attention to all of them.
I believe clients should own and control their own web presence — with direct hosting relationships, full site access, and the ability to manage their content without compromising the design.
Senior Web Developer for Brevity & Wit (2019–present)
In addition to my independent practice, I lead all WordPress development at Brevity & Wit, a brand strategy and communications agency based in Washington DC. I translate my team's design and content into polished, maintainable WordPress sites.
What I do
- Custom WordPress development
- Design & UX/UI
- Migrations & rebuilds
- Systems & API integration
- Content strategy
- Hosting & domains
- Ongoing support & maintenance
- Strategy & consulting
Selected work
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Rakuten
Ongoing WordPress development and maintenance for the global e-commerce company's primary blog and ancillary properties, including a recent full-site build for their UK blog.
rakuten.com/blog ↗ -
EngenderHealth
WordPress development and maintenance from 2014–2022 for this major international health nonprofit — primary site plus multiple satellite sites.
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University of Wisconsin Carbone Cancer Center via Brevity & Wit
Ongoing WordPress consulting and strategic advisory for UW's cancer research group.
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Funders Concerned About AIDS via Brevity & Wit
Built the original annual report microsite in 2023, with annual updates refreshing design, graphics, and content each cycle.
resourcetracking.fcaaids.org ↗ -
SPGR Studio
WordPress build based on the client's design, for a Denver branding and graphic design studio.
spgr.studio ↗ -
Verdi & Ogletree via Brevity & Wit
Full WordPress rebuild for a boutique Washington DC law firm. Ongoing maintenance and support.
verdiogletree.com ↗ -
Mindful Movement DC via Brevity & Wit
Full site build for a yoga and fitness studio. Also consulted on technical business operations platform.
mindfulmovementdc.com ↗ -
Brevity & Wit via Brevity & Wit
Built the agency's own WordPress site.
brevityandwit.com ↗ -
Innovations Academy
Full WordPress redesign and rebuild for a San Diego charter school, with content migration from the legacy site.
innovationsacademy.org ↗ -
Jewish Baby Network
Designed and built a WordPress site for a Bay Area nonprofit, with ongoing support and new features.
jewishbabynetwork.org ↗ -
Velocity Boiler Works via Performance Marketing
WordPress site for a Philadelphia heating equipment manufacturer, including an interactive troubleshooting guide. Ongoing support and new features.
velocityboilerworks.com ↗ -
Greater Public via Brevity & Wit
Migrated and merged a separate blog into a complex primary WordPress installation for this national public media organization.
greaterpublic.org ↗
Get in touch
I'm always happy to talk through a project, even if you're not sure yet what you need.